| Course Overview: |
|---|
| Duration: 1 month |
Weekly Commitment: Tailored to individual preferences, with suggested 8 hours per week. |
| Course Highlights: |
40% Self-Learning: Engage with course materials independently, allowing flexibility in your schedule. |
| 60% Instructor-Led: A structured learning experience with our certified trainers who will guide you through the curriculum, offering insights and support. |
Marketing in the current world requires content creation. Whether it’s videos, blogs, social media posts, articles, pictures, or anything else, to catch consumers’ attention, you need to have content that sets you apart, things they can share and look at. This course teaches you what you need to know for creating content, and how to utilize it.
Learning Goals
- Learn the basics of content marketing through several examples and ground-level depth on different content venues
- How to utilize Facebook for marketing, and understanding the culture and practices that surround it.
- How to utilize LinkedIn for not only brand marketing but for hiring as well.
Target Audience
- Those in marketing focused on website management
- Marketers who are not familiar with the workings of certain websites
With Facebook one of the largest social media companies in the world, it’s important to ask-- What is the culture of Facebook? What kind of people use it? How do marketers utilize Facebook to reach new audiences? How can I utilize it?
Principles of Facebook Marketing- Inbound and Outbound Strategies
- Digital Media Examples
- Traditional vs. Digital Marketing
- Principles of IIDM’s 3i Methodology
- Digital Channels
- Competitive Research Platforms and Tools
- Industry Trend Research
- Digital Research
- Audience Research
- Social Listening Platforms
- Social Listening and Audience Research Tools
LinkedIn is an incredibly popular business-networking platform. It stands to reason that it would be a fantastic place to spread the news of your brand. Through word of mouth, connections, employees, and more, LinkedIn can allow a brand to spread like wilder.
Principles of LinkedIn Marketing- Inbound and Outbound Strategies
- Digital Media Examples
- Traditional vs. Digital Marketing
- Principles of DMI’s 3i Methodology
- Digital Channels
- Competitive Research Platforms and Tools
- Industry Trend Research
- Digital Research
- Audience Research
- Social Listening Platforms
- Social Listening and Audience Research Tools
- Upon completion of the course, attendees will become certified as a Website Marketing Master III, recognized worldwide.
- IIDM™ Educational Units (IEUs) 25
Those in marketing focused on website management
Marketers who are not familiar with the workings of certain websites