Weekly Commitment: Tailored to individual preferences, with suggested 8 hours per week.
40% Self-Learning: Engage with course materials independently, allowing flexibility in your schedule.
You hear the terms endlessly. SEO and SEM. You see it required on job applications, and you see articles about it, so what's the deal? What is search engine marketing? In reality, it's all around you. Have you ever used Google? Bing? Yahoo? Then you must wonder how the search engines seemingly pull these websites out of nowhere. In reality, there's much more to it than you may think. That is search engine marketing. This course covers everything you need to know, from the basics to the nitty-gritty details.